For the launch of Neutrogena’s new Hydro Boost sunscreen, which combined strong protection with the hydration and nice feel of hydro boost, we came up with the insight: meet the most un-sunscreeny sunscreen ever! With that insight we created a social-first campaign that showcases how different Hydro Boost Sunscreen is from the other sunscreens through fun executions.
Facebook video, Instagram Stories, print ad, OOH billboard.
Director/Photographer: Anne Menke